Videos Within Email Campaigns

Videos are can be a great way to draw users in and better communicate a service or product in a short period of time. The problem with putting videos directly into your creative’s is that HTML5 videos are not supported by all web browsers, and thus some users will either not be able to play or even worse the campaign with not render properly across different platforms.

Instead of embedding the videos directly into the email, images linked directly to webpages where the video is hosted have been proven to help to increase overall clickthrough rates by two to three times. This not only helps to increase clicks in an email but also drives more traffic to the website where users are more inclined to ultimately convert.

Author: Amarilys Rivera
Editor: Caitlin Durand