Wednesday, August 12, 2009

Multi-Use Content

Creating quality content takes time and as marketers we understand that time is always of the essence. In a rapidly changing industry where new technology brings about new ideas, products, offerings in shorter and shorter periods it is important to present relevant content to the user across multiple channels.

Taking the time to draw a roadmap of your digital marketing strategy equipped with an outline of business offerings, target markets, and company goals will help make your content moldable to work for you in numerous outlets.  With basic content draw up all you have to do is analyze the posting location and make it work for that specific outlet.
Let’s look at Social Media channels as a perfect example. If you read an interesting article that you want to share don’t just post the link on your website and be done with it. Write a blog which incorporates aspects of the article while keeping your company’s bottom line in mind. After posting the blog manipulate its content to turn it into an informational mailer for loyal customers. Tweeting about the article or wall post in a creative manner would always be great multiuse examples of one piece of content.
When creating quality content think of ways to use it across all digital media outlets and for multiple purposes in an attempt to save time and maximize benefit.  

Sunday, August 9, 2009

Social Media and Email Marketing – It Doesn’t Have to Be One or the Other

Incorporating social media efforts into your email marketing campaigns is an effective way to increase brand exposure and drive traffic to your company website. The union of these two marketing heavyweights can help to create dialogue with consumers, drive content, and ultimately point your future email campaigns in the right direction.

Linking your social media to emails can create a cycle of give and take – consumers have the ability to ask questions, tell you what they want (and what they don’t want), and you have the ability to respond. As the marketer you have the means to formulate your marketing strategy around user opinions and use this cycle to create positive conversation and successful future campaigns.

With the vast sea of information floating over the intertubes recipient appetite for quality content suited to their needs is growing exponentially. Logically, the users actively searching for information, and the ones that are linked up to multiple social media outlets, are the ones who ultimately receive, open, respond, and forward information – these are your most influential users. Making email a one stop shop for all virtual outlets is the most effective way to engage these recipients and encourage them to engage others.

Here at KobeMail we encourage our clients to utilize smart channel connections to increase web traffic and improve brand recognition. We understand the importance of keeping up with a changing marketplace and adapting to new marketing practices in order to provide our partners with the best results possible.

The direct correlation between heavy email consumers and social media engagement proves that if you listen and allow customers to have a say – they will notice. Email marketing is no longer a one way street, so move over and make some room for social media.

Keep an eye out next week for “Social Media and Email Marketing- Ways to Connect”

Author: Caitlin Durand
Editor: Roopal Rawani