Monday, November 5, 2012

Tick Tock - What Time Should I Email?

There is a time and place for everything, and a frequent question we get from our clients continues to be: “what time it is best to send my email campaigns?” According to MarketingSherpa there are a few slots in the day that have been recorded to get the most opens and other to get the most clicks.

Open rates tend to trickle down every hour from the moment it reaches the inbox. So your best chance in getting a user to open your email is within the first hour. With that being said, most open rates occur when people are done with their day which is 6pm-12am midnight. If you are going to send during the day, the best times for open rates are 8-9am and for higher clicks are 3-4pm.

It is important to take into consideration that each user within your list may live in a different state, so when acquiring prospects make sure to record their location so you can mail to them at their appropriate peak hours. Don’t have your emails neglected for sending at the wrong time - To locate full article from MarketingSherpa, visit here.

Adeline Zeledon
Account Manager, Client Services

No comments: