If you are an email marketer, you are used to sending campaigns either B2C or B2B. In today’s article, we want to shed some light on how to successfully send a B2B email marketing campaign. To successfully sell B2B, you should be focusing on the long-term relationship built between your company and other companies. Here are some suggestions on how to strengthen B2B relationships:
1. Be personal. If you are used to sending email campaigns B2C, you are probably used to sending mass emails with very general subject lines. However, in order to gain the loyalty of another business, you need to prove to them that they are more than just a number on your email list. Try to make the emails sent to other businesses as personal as possible – include any information you may have: names, past purchases, dates, etc. Make it known that their business is important to you.
2. Develop solid groundwork. Trust is key when trying to establish a B2B relationship. Businesses will always choose to get their products from a company they know and trust over a company that they do not. Trust leads to relationships, and relationships lead to sales.
3. Go beyond the sale. Once you make the sale, your job is not finished. You want to continually follow up with the new client to ensure that their experience is ideal. Sending them regular emails with how-to instructions or just follow up questionnaires show them that you are concerned with their well-being. The more you can offer your customer, the more they will value your service.
Continue reading the KobeMail blog for insight in the email marketing industry.
Author: Peter Schirripa
Editor: Courtney Dillsworth