Hello readers! Hope everyone had a relaxing holiday weekend! I’ve got a short one for you today – the below are a few simple ways to help enhance your email campaigns. Sometimes the oldies are the goodies….
Make Sentences Brief – Recipients don’t want to sift through tons and tons of content to locate the “what’s in it for me” part of your email. Keep sentences brief and simplistic to appeal to your entire target audience. Make calls to action obvious and actionable so that the user can do the least amount of work with the best return.
Use Simple HTML Coding – to ensure that your mailings render properly across multiple ISP’s and various viewing devices use the most simplistic coding and format possible. Avoid extraneous tables, images, etc and keep it clean. Avoiding overuse of styles and keeping the formats simple is the best practice to ensure proper viewing by recipients.
Test, Test, Test – I know we say it again and again, but until you conduct intensive testing on your email marketing campaigns you’ll never know what works and what doesn’t. Try subject line testing to determine what helps you get a lift in opens, send at different times of the day and on different days of the week, and even play around with the offer within your mailings. Analysis of the data post send can bring up patterns that will help you optimize campaigns in the future.
Author & Editor: Caitlin Durand