The world of commerce is every changing – a statement made obvious by the fact that in the wake of Black Friday a new era has been dawned, and that era is: Cyber Monday. Think about it – it’s wonderful….No need to leave the house (or even get out of your pajamas), you don’t have to rush out on your lunch break and fight over deals while work looms in the background, and best of all NO LINES!
It’s more than obvious why, with the progression of technology, customers have taken to the interwebs during the holiday season. As retailers & email marketers it’s important that we target these people the best we can to increase holiday sales. Here a few things cyber Monday, and internet retail altogether, have taught us in regards to email marketing:
1) Announce your deals in advance – Building hype for your deals ahead of time is a great way to increase sales. It allows recipients to prepare for upcoming purchases and gets them excited for anticipatory savings.
2) Make sure everything is working properly – I know what you’re thinking, “duh, isn’t that obvious?” and honestly, it still needs to be said. Emails made on a whim that haven’t been tested properly (esp. across mobile and tablet devices) can cause you to miss out on a ton of good business.
3) Just because Monday is over doesn’t mean your deals have to be – Using the old “We’re extending out offer” trick can work wonders during the holiday season. Send a follow up email sometime in December announcing that the great deal can be redeemed for a limited time.
Happy Holidays from the Kobemail Team!
Author & Editor: Caitlin Durand