Don't Forget About Your "On the Go" Users

The number of users viewing email on their smartphones and tablet devices is on the rise. Not only must we account for these users in regards to campaign rendering, we must also consider other content elements to determine how to increase click through rates and ultimate conversions.

According to recent statistics, conversions for tablet users tend to be much higher than on other devices. Why would this be? It seems that these users tend to have higher income (allowing them to purchase cutting edge technologies) and are therefore not as sensitive to pricing.  

Here are a few ways to better target these users:

·         Make sure emails render properly across all platforms

·         Format content so that there is a strong call to action present on the fist visible screen

·         Use small images that don’t take long to download

·         Do not use animation that may slow opening of a message or not render

·         Keep it short and sweet. Remember – a Tablet screen isn’t as large as your computer screen

·         Use contrasting colors that allow deals and important content to “pop”

·         Make redirects easy to find to help increase conversion rates.

Author: Amarilys Rivera
Editor: Caitlin Durand