Some of you may wonder if email marketing is even worth including as a piece of your marketing pie. For those who consider it unworthy I ask you to have a closer look at the following information.
According to an online survey done by Exact Targets in 2012 it shows that about 66% of Americans have made a purchase resulting from emails. This statistic ranks email as number one compared to direct mail, telephone, Facebook, and other social media channels.
“Marketing Channel and Engagement Benchmark Survey” by Message System Resources has
created a survey where they gathered that email is the most popular
marketing channel for businesses. They report that 97% of respondents
use email for marketing campaigns and 63% of its respondents reported it
delivers the greatest ROI compared to social media.
been a forecast that email’s ROI will drop with social media rising in
the next few years but according to the Direct Marketing Association
(DMA) study, email marketing's ROI for 2012 is predicted to "fall" to
$39.40 for every $1 spent, accounting for $67.8 billion in sales. Now
although social media ROI is expected to rise, it is predicted to be
$13.43 for every $1 spent in the year 2016, still not matching email’s
ROI (reference article).
campaigns should be well balanced – Don’t exclude other marketing
channels and only engage through email - but do consider the tremendous
weight email can have in reaching your consumer base.