Are you looking for
signups in the right place?
Most companies have started adding social media buttons to
their websites, emails, and even started posting advertisements that link
directly to these platforms instead of company websites. As this practice becomes more and more common
you must consider how to hone in on your target market specifically. Instead of blindly incorporating just any social
media outlet to your primary marketing strategy prioritize your goals and
analyze the users you’re trying to reach.
Is your content
relevant and valuable to perspective customers?
Intriguing content is one of the most important aspects
needed to grab and hold a user’s attention. You can’t assume that individuals will buy
your product just because they fit the mold of a potential customer, you must
clearly convey the benefits to them. Utilizing well thought out content that is
put across in an organized and exciting manner will help gain customer interest
and maintain customer loyalty.
Are you utilizing
clear call to actions that redirect to the proper location?
Be sure to have convenient and prominent spots to redirect a
user to the information they are looking for regarding your product. It is also
important to periodically make sure the links you have provided in the ads are
working properly to ensure users can engage and convert without trouble.
Consider not only where links are located about how many calls to action are
present – does the user always have an opportunity to redirect without having
to search for a link.
If you’re just getting started with Social Media, start with
a few sites only and monitor traffic and conversion rates (how many people have
actually completed the registration or bought your product) via these outlets. Give these initial test outlets a couple of
months and as always collect data and analyze in an attempt to set goals moving
forward.
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