Thursday, December 6, 2012

Non-responsive Users

Responsiveness of email recipients varies from mailing form mailing and client to client for various reasons. The type of mailer you’re sending out, the quality of the content, presentation of redirect links, the acquisition of your list, etc, etc.
Before you think of removing non-responsive users from your list consider these ways to get these users engaged:
  1. Offer an incentive. You may want to offer them a special incentive to get them to engage again. By encouraging sign-up or purchase that is rewarded with a special offer you may see users become responsive and willing to open and click through mailers.
  2. Target these users with a special campaign. These users may not need (or want) frequent emails sent to them so try something a bit more specific. Use different header information and non-conventional subject lines to grab attention and encourage responses.
  3. Ask for feedback. Still having a hard time waking these users up? There is no harm in asking them why. Potential customers appreciate having their voice heard. By asking “what can we do for you” the customer will feel more inclined to answer on a personal level.
List growth and continued responsiveness of your database users is an uphill battle. The most important thing to remember is that by testing new things, showing the recipient your paying attention, and even giving them some sort of incentive you may just win them over yet!

Author: Amarilys Rivera
Editor: Caitlin Durand

1 comment:

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