However, this trend should not be too much of a surprise. According to research from Merkel, “87% of internet users checked personal email daily in 2010, a number that has changed little since 2007. Among those with a separate email account for commercial email, 60% checked daily, down just one percentage point from 2008.”
Contrary to popular belief, social media usage is not taking away from email usage. Social media users are actually more likely than other internet users to check their email four or more times a day. Please review the chart below for more details.
The report also indicates that mobile access is encouraging email users to check more often. More than half of those surveyed who had an internet-enabled phone checked their personal email using the phone.
Be sure to read the report from comScore above, and continue to read the KobeMail blog, in order to keep up with email marketing trends.
Author: Courtney Dillsworth