Monday, March 7, 2011

Horizontal Emails – The new thing?

Creativity and innovation are the leading tools to a successful email marketing campaign. Supplying your readers with new and fun material is bound to lead to a high level of retention.

Strong, relevant content paired with a unique design leads to an effective campaign. A new design concept that has been getting a lot of praise in the email marketing world is the horizontal email.

Due to this concept being fairly new, there is limited statistical research behind it. Most of the designs resemble a wide postcard, where products are listed left to right giving the viewer the ability to scroll side to side.

As one designer put it, “With traditional vertical emails, you must concentrate on the 420 pixel ‘above the fold’ area. But for horizontals, you stress the total viewable width of 720 pixels.”

A sample of what a horizontal email may look like is listed below:

Here at KobeMail we are always looking for ways to stay ahead of the curve. We do our best to supply you with information regarding new trends in email marketing. If there is something that interests you that you would like us to look into further, please don’t hesitate to reach out to us via email or the comment box below.

Happy mailing!

Author: Courtney Dillsworth

Editor: Peter Schirripa

1 comment:

Anonymous said...

Something really worth testing! It reminds me of a catalog page in a way. Definitely something to try for CRM email campaigns.