Strong, relevant content paired with a unique design leads to an effective campaign. A new design concept that has been getting a lot of praise in the email marketing world is the horizontal email.
Due to this concept being fairly new, there is limited statistical research behind it. Most of the designs resemble a wide postcard, where products are listed left to right giving the viewer the ability to scroll side to side.
As one designer put it, “With traditional vertical emails, you must concentrate on the 420 pixel ‘above the fold’ area. But for horizontals, you stress the total viewable width of 720 pixels.”
A sample of what a horizontal email may look like is listed below:
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Author: Courtney Dillsworth