Monday, March 14, 2011

Gmail Unveils ‘Smart Labels’

As noted from our previous blog about Gmail’s Priority Inbox, Gmail has been aggressively coming up with ways to fight email overload for its users. Since its implementation, Priority Inbox has led to a 15% reduction in the amount of time people spend staring at their inboxes.

Gmail has launched a new feature to battle the email overload: Smart Labels. The new feature automatically tags inbound messages as “bulk”, “notifications”, or “forums” then handles them accordingly.

Notifications include any updates from social networking sites, shipping confirmations, and other messages that may not be from someone you know but include important information. Forums include messages from any online message board that you take part in. Bulk includes any messages that appear to be sent as part of a mass mail list.

By default any “bulk” messages will skip the inbox, while messages landing in either the forums folder or the notifications folder will be kept in your inbox.

You can personally tweak the settings to route the messages how you want them to be. To enable the new feature, you’ll have to go to Gmail’s Labs section, where it’s listed as ‘SmartLabels’. Unlike Priority Inbox, which Gmail prompted everyone to try out, Smart Labels will be tucked away under Labs for the time being.

Happy Mailing!

Author: Courtney Dillsworth

Editor: Peter Schirripa

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