Friday, December 17, 2010

Last Minute Holiday Sending

Our inboxes are fuller during the holidays than any other time of the year. The digital world is filling your mailboxes with emails from every brand you have ever subscribed to. It is important to not only land in the inbox of your subscribers, but to differentiate your message from the zillions of others so it will stick out and ultimately lead to a sale of your product or service.

During this season, subscribers certainly have spending on their minds. Here are two suggestions from KobeMail on how to tweak your email campaign to bolster your chances of a sale:

1. 1 1. Keep it Social

We’ve written before about the importance of social media integration into your email campaigns, but now we have another suggestion: offer incentives. Facebook makes it very easy for readers to be “fans” of your company, so you should be taking advantage of that. Instead of just featuring redirect links to your Facebook or Twitter page, give your readers the chance to gain something out of it. Offer your subscribers an incentive for clicking your social media links. You can say something like “Become a fan and get 20% off of your first purchase.”Make your readers feel privileged to be a part of your social media campaign.

2. Dedicated Messages

Even if you are selling a product or service that is holiday oriented, there are most likely hundreds of other companies who fall under that same umbrella. A great idea to differentiate your message is to partner with a popular email digest that is known for delivering a unique voice to a loyal audience of fans. This is a useful technique when you want to expand the reach of your message. There are plenty of online newsletters out there that could be a great potential partner.

It can be difficult to attract the attention of consumers during this busy holiday season. Online shoppers go through a plethora of emails, so it is important to make your message unique and targeted. Email campaigns and sponsorships can help marketers get to the inbox while increasing sales. Use these two techniques and you’ll be sure to find success this holiday season.

Author: Peter Schirripa

Editor: Courtney Dillsworth

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