Let’s be honest- if you offer a great product or service, you will most likely have a successful time selling it. The goal is always to accelerate sales. Including customer testimonials in your email marketing campaigns is a great way of improving sales. The perspective of peers is very valuable information to prospective customers. It provides them with a view of your products or services they can trust.
It helps prospective customers to learn from others’ experiences, particularly their peers. Testimonials give them a better sense of the level and quality of results they can expect to see. As a marketer, testimonials are generally free pieces of sales collateral you can get from your clients or consumers. When incorporating testimonials into your email, here are a few things to consider:
1. Define a clear objective. What demographic of prospective clients are you trying to reach? What action do you want them to take after reading the testimonial? What will they need to hear from the testimonial in order to take action?
2. Ask every customer for a testimonial. This suggestion might sound bold, but when you truly think about it, it’s risk free. Aside from using their testimonials in your favor to promote your products or services, they’re also are a free way to gauge what your existing clientele finds the most appealing about your company.
3. Make it clear to your customers how you are going to use their testimonials. To get the most out of customer testimonials, they need to be effective. Tell your customers what you are trying to accomplish. Aside from having a testimonial shaped the way you want, it also gives your clients a feeling of comfort. It will make it easier for them to write how they truly feel.
4. Make it specific and short. The most effective testimonials are very precise. They should document specific experiences and services. People tend to be unaffected by general testimonials. The more focused, the better the results will be.
Customers turn to testimonials in order to learn from others’ experiences. You want to make sure that you have a lot of testimonials so you can insert them on a rotating basis. Testimonials should be featured in an obvious location within your creatives so they’re effective.
Help your clients help you! KobeMail has a few clients who currently feature client testimonials within their email campaigns. Feel free to reach out to us to see how they can influence your email marketing!
Author: Peter SchirripaEditor: Anthony Lee