Thursday, December 9, 2010

10 Essential Numbers

As email marketers we’re all responsible for knowing what seems like hundreds of figures. At KobeMail, we’d like to make it easy for you. Here are the 10 most important numbers you should know.

1. The Percentage of NEW site visitors who sign up for your newsletter
According to Jeanne Jennings of Marketing Sherpa, new site visitors can increase conversion rates up to 25%.
2. Abandon rate for new user sign up
This number will show you at exactly what point users are abandoning your sign up page and will allow you to optimize it for more conversions.
3. List size
It’s important to know how many users you’re reaching out to each time you send a campaign.
4. Monthly list growth rate
This will give you an idea of your overall campaign performance. Are users signing up or unsubscribing?
5. Bounce rate
This will show you how clean your lists are and how your creatives are scoring spam-wise.
6. Open rate
This will show you how effective your subject lines and from names are
7. Click through rate
This will tell you if your link placement is good and if your content is engaging and relevant
8. Conversion rate
You should know the conversion rate for the bottom line of your campaigns, which is the overall number.
9. Return on investment
This is the revenue generated for each dollar spent.
10. Dollar value of an email address
You can get this figure by dividing the revenue from all of your email efforts by the average number of people on your lists. Knowing how much 1 email is worth allows you to realistically know how much to spend on list acquisition.

Our KobeMail application puts all of these figures into one place in easy to read charts. For more information, please feel free to contact us.

Author: Courtney Dillsworth

Editor: Peter Schirripa, Yasifur Rahman

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