Monday, January 24, 2011

Side Advice: How to correctly use Twitter

Here at KobeMail, we love offering our readers insightful advice on how to benefit from email marketing’s best practices. Considering that we constantly preach the necessity of combining social media with email marketing, we felt it was necessary to offer insight on how to successfully market via social media platforms, in this case, Twitter.

Here are a few tips to take into account when trying to expand the reach of your message through Twitter:

Make sure to shorten your URLs. Since you only have 140 characters to post, you want to make sure your link (whether to your blog or company website) does not account for most of your available space. Use a third party source such as or tinyurl to shorten your links.

Take advantage of reTweets. There are two ways to retweet; you can either type RT@(name) or use the retweet button on Twitter. The company whose message that you retweeted will get notified of the action, which will most likely build a stronger bond between the two of you.

Check your direct messages, better known as DMs. although the majority of direct messages end up being spam, you want to make sure that you regularly check DMs so you do not miss anything important. Direct messages have a similar role to email, and represents an easy way for a client or company to reach out to you, and vice versa.

Separate the people or companies that you follow into lists. This is a simple way to segment the information posted by companies or people that you follow into specific groups, based on their industry or interest. In addition, this may clean up your newsfeed and separate information into easy to find locations.

Use an outside application that makes using twitter much easier. What I use is an application called Tweetdeck. This is a centralized application that serves as a desktop client. It makes tweeting much easier and highly customizable.

Twitter, like all other social media applications, is extremely easy to use yet fairly difficult to fully understand. While almost every company has a twitter account, most are either not taking full advantage or making simple mistakes. Follow the aforementioned tips, and follow us @kobemail, for more information on how to lead a successful marketing campaign!

Author: Peter Schirripa

Editor: Courtney Dillsworth

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