Some people think that email marketing is not effective anymore or that people don’t check their emails as often. However, the technology of new devices such as smart phones and the iPad, are actually increasing the email marketer’s ROI. Consumers who look forward to and purchase these new devices like to try new things, so they are more likely to respond to emails offers. They shop by impulse.
Consumers that are technically aware of the new devices that are coming out to the market, means that they are more likely to be very web savvy and not paranoid about putting their information online. All of these technology fans are daily bloggers, social networkers, online shoppers and more. Being on these sites by using these wireless devices, consumers are more conscious of their inbox. The convenience of receiving emails everywhere you go, on the go, right away.
Now is the time to re-work your creatives. Simplify them – take out all those images, keep the text short and to the point so users tuning in from smart phones or the iPad will be able to get the same, premium email service as those looking from their personal computers. Re-work subject lines to be short, sweet and enticing to lure in those smart device lovers. By tapping into the smart phone/iPad phenomena, you can watch your clicks and opens increase because you’re reaching a huge database of people who may not be checking emails from home.
Now is the time to re-work your creatives. Simplify them – take out all those images, keep the text short and to the point so users tuning in from smart phones or the iPad will be able to get the same, premium email service as those looking from their personal computers. Re-work subject lines to be short, sweet and enticing to lure in those smart device lovers. By tapping into the smart phone/iPad phenomena, you can watch your clicks and opens increase because you’re reaching a huge database of people who may not be checking emails from home.
Author: Tiffany Wong & Courtney Dillsworth
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