Friday, March 29, 2013

Color In Creatives

Colors evoke emotions, influence attitudes, and can ultimately influence behaviors. If you want to get readers to react to your emails, or any marketing material for that matter, you should be considering the colors scheme you are utilizing.

Below are the primary colors you may use, and a list of psychological emotions they may evoke. Keep this in mind while creating your next mailing template to make sure the theme of your message is conveyed through color:

YELLOW is a great color to draw attention to certain topic. It also conveys happiness and energy, but be careful -- too much yellow is difficult on the eyes and can overpower the rest of your content.

ORANGE is another color that embodies warmth and energy. Uniquely, including orange in your email is a great way to portray both creativity and wealth.

RED demands attention. More assertive than yellow, red conveys a boldness, sense of urgency, and power to your readers. Be cautious not to use too much of this color as to not come off as too aggressive.

GREEN represents cleanliness, health, and the environment. One of green’s best attributes is its easiness on the eyes. Use green to create a tranquil, optimistic email creative.

BLUE is one of the most commonly used colors. Blue evokes emotions ranging from confidence, security, cleanliness, and authoritativeness. (Most business apps use the color blue!)

PURPLE is the color of royalty and wealth. Spirituality, power, and luxury can always be depicted through the use of purple. Due to purple’s artificial nature, it is not widely used.

Happy Mailings!

Author: Kayla Sfiligoj
Editor: Caitlin Durand

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