tag:blogger.com,1999:blog-60125108298385898822024-03-19T00:15:51.309-04:00KobeMail - Yasifur RahmanYasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.comBlogger140125tag:blogger.com,1999:blog-6012510829838589882.post-41204585881591544512013-08-27T16:44:00.000-04:002013-08-27T16:44:05.984-04:00Gmail Tabs<div class="MsoNormal" style="-webkit-text-stroke-width: 0px; background-color: white; color: #222222; font-family: arial, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; margin: 0px; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px;">
<b><u><span style="font-family: 'Times New Roman', serif;"></span></u></b><span style="font-size: small;"><span style="font-family: 'Times New Roman',serif;">As an email marketer we work each day to ensure our emails are properly received, viewed, and responded to by our recipients. So what happens when Gmail, now the world’s largest Email Provider, makes a decision that could change how we view deliverability to the inbox? We adapt. Below is what you need to know about Gmail's recent inbox formatting change: TABS.<span class="Apple-converted-space"> </span></span></span></div>
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<span style="font-size: small;"><b><span style="font-family: 'Times New Roman',serif;">What is it?</span></b></span></div>
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<span style="font-size: small;"><span style="font-family: 'Times New Roman',serif;">Gmail users now have the option to group incoming emails into tabs like Primary, Social, and Promotions. The primary tab is the first tab seen by users and holds all the important emails while all marketing emails are filtered into the Promotions tab, include Google’s own ads.</span></span></div>
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<span style="font-size: small;"><b><span style="font-family: 'Times New Roman',serif;">The Effect on Engagement</span></b></span></div>
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<span style="font-size: small;"><span style="font-family: 'Times New Roman',serif;">With the original inbox, Gmail’s open rates average at around 13% to 15% since 2012 (according to Mailchimp). Since the introduction and adoption of the new inbox, Gmail’s opens has dropped by about 18% (according to Litmus).<span class="Apple-converted-space"> </span></span></span></div>
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<span style="font-size: small;"><b><span style="font-family: 'Times New Roman',serif;">What can we do about this?</span></b></span></div>
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<span style="font-size: small;"><span style="font-family: 'Times New Roman',serif;">Email marketers have tested dozens of configurations and have yet to find a way to get their “Promotions” into the “Primary” tab. At the moment, the only solution is to ask your subscribers to drag your email into the Primary tab manually.</span></span></div>
Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-61489176034176985112013-06-25T17:15:00.000-04:002013-06-25T17:15:00.396-04:00Email Marketing vs. Social Media Marketing<div style="font-family: inherit;">
<span style="font-size: small;">Email marketing and social media marketing appear similar for the following reasons: </span></div>
<span style="font-size: small;"><br style="font-family: inherit;" /><span style="font-family: inherit;">1) Both are online and can deliver messages directly to audiences who have expressed an interest in the company</span><br style="font-family: inherit;" /><span style="font-family: inherit;">2) Both cost comparably less than other marketing tools</span><br style="font-family: inherit;" /><span style="font-family: inherit;">3) Both produce high returns and beneficial results when executed properly</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">There are, however, numerous aspects that differentiate the two despite these similarities. In addition, there are many examples show that email marketing is still a lot more effective than social media marketing. The main reasons businesses often choose email marketing over social media is that Email marketing can provide real-time trackable numbers.</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">Email marketing provides a huge range of statistics—from number of emails sent, open rate, click through rate, bounce rate, etc. Although technological leaps are being made to measure user activity online in regards to social media, email marketing still provides the most definitive user statistics. With detailed statistics, email marketers can adjust and improve the marketing contents and strategies for better efficiency. </span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">Check out this inforgraphic for more detailed information</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">Happy Mailing!</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><i><span style="font-family: inherit;">Author: Heejung Kim</span><br style="font-family: inherit;" /><span style="font-family: inherit;">Editor: Caitlin Durand</span></i></span>Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-69101167743619160392013-06-18T17:13:00.000-04:002013-06-18T17:13:00.873-04:00Email Marketing vs. Direct Mail Marketing<span style="font-size: small;"><span style="font-family: inherit;">Used by companies large and small today, delivering mail to customers’ mailboxes is still the most popular way to reach your target market. Mail delivery, however, consist of two major types -- direct mail marketing and digital mail or email marketing. While both are a form of direct marketing and are cheaper marketing alternatives to buying a billboard space or running a television ad, the two have major differentiations in how they are sent and received.</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><b><span style="font-family: inherit;">Direct Mail</span></b><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">Direct mail marketing entails sending directly to your target audiences’ houses. Direct mail marketing mediums commonly include postcards, letters, catalogues and pamphlets. These materials need to be designed, printed, stamped, and sent through postal service.</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">One advantage to direct mail marketing is the lists available for purchase that can target the most niche markets out there. Data of households are collected which includes demographics such as age, gender, geography, income, and even their life styles by tracking what kind of magazines they are subscribed to. Another advantage to direct mail marketing is the ability to put a physical copy of a post card or catalogue in consumer’s hands.</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">However, direct mail marketing has its down side as well. The major one is the hefty cost which includes the design fee, the print fee, the postage fee, the mailing fee and the cost of buying a list. Another disadvantage to direct mail marketing is the lack of accuracy when it comes to tracking ROI (Return on Investment).</span><br style="font-family: inherit;" /><b><br style="font-family: inherit;" /><span style="font-family: inherit;">Digital Mail</span></b><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">Email marketing uses electronic mail to promote products or a message. Marketing emails can be used for many purposes such as automatically responding to customers, following up with customers, distributing newsletters, keeping in touch with customers and more.</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">One of the greatest advantages of email marketing is the convenience of delivering and tracking the campaigns. Unlike direct mail, emails can be almost instantly generated and be scheduled to go out as the email marketer sees fit. Also, email marketing enables the marketer to pin point and direct one batch of emails towards one group of audience and another batch to another group of audience. With the right program, it’s also relatively effortless to track opens and clicks which helps with calculating ROI.</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">While direct mail is great for sending your audience a hard copy of your marketing material, digital mail enables marketers to use more modern techniques, such as animations, in an email. Unlike direct mail marketing, email marketing is prominently more cost efficient. With an ROI of 28.5% compared to direct mail, at 7% (Direct Mail Association), it’s evident that email marketing is unparalleled in its own right.</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">Despite the wholesome advantages to email marketing, like any marketing strategy, it has its shortcomings. One major weakness for email marketing is the forbiddance of purchasing a consumer list due to the CAN SPAM Act which is intended to prevent email abuse. The appropriate way to go about deriving a list is to compile one by having customers submit their email address on a website or on a form in person which can eventually grow into a healthy, voluminous list.</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">Whether you take into account the cost, the effectiveness, or the convenience of, email marketing has rapidly surpassed direct mail marketing as a marketer’s must in direct marketing.</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><span style="font-family: inherit;">Happy Mailing!</span><br style="font-family: inherit;" /><br style="font-family: inherit;" /><i><span style="font-family: inherit;">Author: Michelle Chan</span><br style="font-family: inherit;" /><span style="font-family: inherit;">Editor: Caitlin Durand</span></i><br style="font-family: inherit;" /></span>Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-81867019991936038522013-06-11T17:10:00.000-04:002013-06-11T17:10:00.235-04:00Email Marketing Mistakes<span style="font-size: small;"><span style="font-family: inherit;">Crucial and Basic Rules that Startups needs to follow in Email Marketing</span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;"> </span><br style="font-family: inherit;" /><span style="font-family: inherit;">As a start up, you probably are very excited to send emails out to your customers and share your stories and products. A few crucial rules should be followed by businesses like yours to enhance overall effectiveness of your email marketing campaigns. Here they are: </span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;"> </span><br style="font-family: inherit;" /><span style="font-family: inherit;">1. Don’t think you represent your target market</span><br style="font-family: inherit;" /><span style="font-family: inherit;">2. Don’t market to “Everybody” </span><br style="font-family: inherit;" /><span style="font-family: inherit;">3. Have a permission from your customers</span><br style="font-family: inherit;" /><span style="font-family: inherit;">4. Don’t purchase email lists</span><br style="font-family: inherit;" /><span style="font-family: inherit;">5. Know the difference between transactional emails and email marketing</span><br style="font-family: inherit;" /><span style="font-family: inherit;">6. Focus on customer wants/needs rather than trying to beat the competitor </span><br style="font-family: inherit;" /><span style="font-family: inherit;">7. Build relationships, rather than sending mass messages </span><br style="font-family: inherit;" /><span style="font-family: inherit;">8. Don’t assume people want to hear from you or know who you are</span><br style="font-family: inherit;" /><span style="font-family: inherit;">9. Test emails across multiple platforms </span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;"> </span><br style="font-family: inherit;" /><span style="font-family: inherit;">Stay tuned in the upcoming weeks for most details on each one of these great pieces of advice. Much more to come…</span></span><br />
<span style="font-size: small;"><span style="font-family: inherit;"> </span><br style="font-family: inherit;" /><i><span style="font-family: inherit;">- The KobeMail Team</span></i></span><br />Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-23224104336654539782013-03-29T10:00:00.000-04:002013-04-05T17:33:47.421-04:00Color In CreativesColors evoke emotions, influence attitudes, and can ultimately influence behaviors. If you want to get readers to react to your emails, or any marketing material for that matter, you should be considering the colors scheme you are utilizing. <br />
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Below are the primary colors you may use, and a list of psychological emotions they may evoke. Keep this in mind while creating your next mailing template to make sure the theme of your message is conveyed through color:
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YELLOW is a great color to draw attention to certain topic. It also conveys happiness and energy, but be careful -- too much yellow is difficult on the eyes and can overpower the rest of your content.
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ORANGE is another color that embodies warmth and energy. Uniquely, including orange in your email is a great way to portray both creativity and wealth.
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RED demands attention. More assertive than yellow, red conveys a boldness, sense of urgency, and power to your readers. Be cautious not to use too much of this color as to not come off as too aggressive.
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GREEN represents cleanliness, health, and the environment. One of green’s best attributes is its easiness on the eyes. Use green to create a tranquil, optimistic email creative.
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BLUE is one of the most commonly used colors. Blue evokes emotions ranging from confidence, security, cleanliness, and authoritativeness. (Most business apps use the color blue!)
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PURPLE is the color of royalty and wealth. Spirituality, power, and luxury can always be depicted through the use of purple. Due to purple’s artificial nature, it is not widely used. <br />
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Happy Mailings!
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<em>Author: Kayla Sfiligoj</em><br />
<em>
Editor: Caitlin Durand</em>
Anonymousnoreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-22308447078493013932013-03-22T07:00:00.000-04:002013-03-22T16:23:24.235-04:00Optimizing Emails for Mobile Devices<span style="font-family: inherit;">
Over the last 2 years, mobile device usage has shot through
the roof with more and more users relying on their portable devices to open and
read through emails. Have you considered this fact when optimizing your email
campaigns? If you’ve never taken email optimizing for mobile devices seriously
before, now is the time to start. According to Campaign Monitor, mobile email
usage has grown from 4% of the market to 20% in two years.</span><br />
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</span><br />
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<span style="font-family: inherit;">So the question becomes - How can you optimize emails for
mobile devices?</span></div>
<span style="font-family: inherit;">
<b>Subject line:</b> <span style="mso-spacerun: yes;"> </span>Use 15 characters max to ensure that
recipients can read the full header upon opening</span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">
<b>Layout:</b> Use a simple, stacked layout as opposed
to a multi-column layout</span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">
<b>Width:</b> Keep the width to 600px or less so
portions of email are not cut off</span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><b>Buttons and links:</b> <span style="mso-spacerun: yes;"> </span>Make buttons and links big and “clickable” by
providing padding (whitespace) around them to eliminate “mis-clicks” <span style="mso-spacerun: yes;"> </span></span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;"><span style="font-family: "Times New Roman"; font-size-adjust: none; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;">
</span></span></span><b>Click-to-call:</b> Use a plain text phone
number or a click-to-call button. <span style="mso-spacerun: yes;"> </span>It
stands to reason that mobile users are likely to have a high conversion rate
over the phone. The idea here is to make it as easy as possible for them to do
that.</span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">
<b>Ergonomics:</b> Remember that ergonomically,
you’re designing for people’s thumbs. Keep that in mind as you’re placing important
elements such as call-to-action buttons. </span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">
<b>General best practices:</b> Most of the best
practices for regular email design still apply. Use images wisely, balance
images with plain text, use alt text.</span><br />
<span style="font-family: inherit;">
</span><br />
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<span style="font-family: inherit;"><span style="mso-spacerun: yes;"> </span>Happy Mailing!</span></div>
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<i style="mso-bidi-font-style: normal;"><span style="font-family: inherit;">Author: Michelle Chan<br />
Editor: Caitlin Durand<o:p></o:p></span></i></div>
<span style="font-family: inherit;">
</span>Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-61339228637069052752013-03-06T16:58:00.000-05:002013-03-22T17:00:16.674-04:00Increasing Click Through Rates<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Follow these tricks to obtain more clicks for your
e-mail: <o:p></o:p></span></div>
<b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">More
Links</span></b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"> <br />
You can use the obvious linking of </span><span style="color: windowtext; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; text-decoration: none; text-underline: none;">call-to-action</span><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">s
such as “Click Here” but try linking your words within your article or pitch.
You might find that people will respond better to more links.</span><br />
<span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><o:p></o:p></span><br />
<b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Link
Your Headlines<br />
</span></b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">If you write a newsletter and you’ve got headlines for your
articles, try linking the entire headline. If you sell a product link the
product name.</span><br />
<span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><b><o:p></o:p></b></span><br />
<b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Link
Your Images</span></b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
People are used to being taken somewhere when they click on an image. If you’ve
got an image that relates to your product or cause, link it!<o:p></o:p></span><br />
<br />
<b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Include
a Table of Contents</span></b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
Let people get to the content they want to see fast by using </span><span style="color: windowtext; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; text-decoration: none; text-underline: none;">anchor
tags</span><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"> in your table of contents at the top of your email. Make sure to
implement anchor tags properly as programs like Outlook 2007 have strict
specifications for proper anchoring. <o:p></o:p></span><br />
<br />
<b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Tease
Your Recipients</span></b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
Include half the story in your email and link off to the other half. Make sure
in your link you tell them there is more to read. A good suggestion might be “Finish
reading this fantastic article…” or something of that nature. Then on the page
you direct them to, you can include offers that relate to your content.<o:p></o:p></span><br />
<br />
<b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Link
Your Offer</span></b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
<span style="mso-spacerun: yes;"> </span>If you’ve discounted a product make sure
you link either the text or the image you use.<o:p></o:p></span><br />
<br />
<b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Use
a Free Gift as Incentive</span></b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"> <br />
Give a free gift with purchase or donation, but only tell them what it is if
they click on the link. Then you’ve got more real estate on the page to tell
your story.<o:p></o:p></span><br />
<br />
<b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Link
to a Customer Video</span></b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
Perhaps you’ve got a customer who made a video about your business. Why not
link to it in your emails? Nothing sells you better than one of your customers
plus your customer will tell all of his friends about it.<o:p></o:p></span><br />
<br />
<b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;">Personalize
Your Links</span></b><span style="mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin;"><br />
If you’ve got a special offer, why not try including your recipients name in
the link. “John, click here for your special discount” or “Stanley, click here
to learn more about how you can save the Bay.”<o:p></o:p></span><br />
<br />
Happy Mailing!<br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Author:
Michelle Chan<br />
Editor: Caitlin Durand</span></i><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><o:p></o:p></span></div>
Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-24721679168294972013-03-01T10:30:00.000-05:002013-03-22T16:58:18.899-04:00Increasing Opens Rates<span style="font-family: inherit;">
<s><span style="font-family: "Times New Roman","serif"; line-height: 115%;">
</span></s><span style="font-family: "Times New Roman","serif"; line-height: 115%;">An
email campaign can only be as good as its open rates. The key to obtaining
higher open rates is to let your customers know you value them and that the
content in your email can benefit them. Follow the steps below to learn more on
how you can increase open rates:<o:p></o:p></span></span><br />
<span style="font-family: inherit;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "Times New Roman","serif"; line-height: 115%;"><span style="font-family: inherit;">First Step: <b style="mso-bidi-font-weight: normal;">Grab
Your Reader’s Attention</b></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "Times New Roman","serif"; line-height: 115%;"><span style="font-family: inherit;">Emailing is an efficient marketing strategy that can
help your company gain awareness. But like most other marketing strategies,
research is a must. First, know what your customers want and define what your
business can offer them. Next, turn that into the objective of your email which
will grab your reader’s attention. This way, you will have an email campaign
that will not only appeal to readers but ignite their curiosity just enough to
open the email. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "Times New Roman","serif"; line-height: 115%;"><span style="font-family: inherit;">2nd Step: <b style="mso-bidi-font-weight: normal;">Make
Subject Lines that Appeal to the recipient</b></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "Times New Roman","serif"; line-height: 115%;"><span style="font-family: inherit;">Certain subject lines have been shown to produce more
opens. Listed below are examples of some effective subject lines and its
corresponding strategy: </span></span></div>
<div style="margin-left: 0.5in;">
<span><span style="font-family: inherit;"><span style="mso-spacerun: yes;"> </span>- Opposites Attract: <em>Advertising NEVER
Works. (If you disagree, click here)</em><br />
<span style="mso-spacerun: yes;"> </span>- Cliffhangers: <em>Advertising never
worked - until I did this <u>one</u> new thing.</em><br />
<span style="mso-spacerun: yes;"> </span>- Interest by Association: <em>Oprah
approved: Jane Smith book signing, Wed. at 12</em><br />
<span style="mso-spacerun: yes;"> </span>- Tendency to Belong: <i style="mso-bidi-font-style: normal;">You are not alone…</i><s><o:p></o:p></s></span></span></div>
<span style="font-family: inherit;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "Times New Roman","serif"; line-height: 115%;"><span style="font-family: inherit;">To find out more about these Subject Line techniques
look out for next week’s blog titled “<i style="mso-bidi-font-style: normal;">Effective
Subject Lines</i>”</span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "Times New Roman","serif"; line-height: 115%;"><span style="font-family: inherit;">3<span style="font-size: small;"><sup>rd</sup> Step: <b style="mso-bidi-font-weight: normal;">Optimize the First Line </b></span></span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "Times New Roman","serif"; line-height: 115%;"><span style="font-family: inherit;">A subject line isn’t all that a receiver reads when
they see an email in their inbox. Most ISPs display the first line of an email
as a sneak peak of the email after or underneath the subject line. </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: inherit;"><span style="font-family: "Times New Roman","serif"; line-height: 115%;"><v:shapetype coordsize="21600,21600" filled="f" id="_x0000_t75" o:preferrelative="t" o:spt="75" path="m@4@5l@4@11@9@11@9@5xe" stroked="f">
<v:stroke joinstyle="miter">
<v:formulas>
<v:f eqn="if lineDrawn pixelLineWidth 0">
<v:f eqn="sum @0 1 0">
<v:f eqn="sum 0 0 @1">
<v:f eqn="prod @2 1 2">
<v:f eqn="prod @3 21600 pixelWidth">
<v:f eqn="prod @3 21600 pixelHeight">
<v:f eqn="sum @0 0 1">
<v:f eqn="prod @6 1 2">
<v:f eqn="prod @7 21600 pixelWidth">
<v:f eqn="sum @8 21600 0">
</v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:f></v:formulas></v:stroke></v:shapetype></span><span style="font-family: "Times New Roman","serif"; line-height: 115%;">In most cases, all people see is the line “If you
are having trouble viewing this email…” or “If you have received this message
in your Spam…” An easy fix to this is to place your logo at the very top of
your creative and have the alt text as a line that gives an insight to the
content of your email or at least something that is a more appealing. <o:p></o:p></span></span></div>
<span style="font-family: inherit;">
<span style="font-family: "Times New Roman","serif"; line-height: 115%;">4<span style="font-size: small;"><sup>th</sup> Step: <b style="mso-bidi-font-weight: normal;">Build Customer Relationship with Content<o:p></o:p></b></span></span></span><br />
<span style="font-family: inherit;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: "Times New Roman","serif"; line-height: 115%;"><span style="font-family: inherit;">Now that you’ve gotten your reader to open your
email, satisfy them with your contents. Prove to them that you are a valuable
source that can offer benefits, solve their problems, provide them with
valuable information, etc.<span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
<span style="font-family: inherit;">
</span><span style="font-family: "Times New Roman","serif"; line-height: 115%;"><span style="font-family: inherit;">Consumer relationship management (CRM) is an
important part of email marketing, for some it is the only function of email
marketing. By inputting valuable content into your email campaign, you are able
to effectively and efficiently retain a relationship with your customers and
even increase future open rates.<br />
<br />
Email marketing is one of the best and most efficient ways to promote your
business but it can only work if the readers open the email. Once they do
however, they’ve opened not only an email but a door of benefits that your
business may be able to offer them.<br />
<br />
</span><span style="font-family: inherit;"><i style="mso-bidi-font-style: normal;">Author: Michelle Chan<br />
Editor: Caitlin Durand</i><o:p></o:p></span></span><br />
<span style="font-family: inherit;">
</span>Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-34636913811364488282013-02-22T13:00:00.000-05:002013-03-22T16:52:23.679-04:00Why Email Marketing Is Still RelevantW<span style="font-family: inherit;">ith all the hype that surrounds social media and mobile marketing, many may think email marketing is past its prime. However, successful marketers know that email marketing is still one of the best tools for promoting your brand, keeping customer relationships, and building your business.</span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;"><div>
Outlined here, are a few reasons why email marketing is not dead, and in fact, can be more beneficial to companies now more than ever. </div>
</span><ol>
<li><span style="font-family: inherit;">Email marketing allows you to understand your audience. By tracking open percentages, it is easy to see what specific content readers respond to. Keeping track of these reports are also </span><span style="font-family: inherit;">valuable when creating future campaigns and calls-to-action.</span></li>
<span style="font-family: inherit;">
</span>
<li><span style="font-family: inherit;">Email is a part of social media! Using email marketing allows you to connect with your readers just about as often as they are checking their Facebook and Twitter sites. </span></li>
<span style="font-family: inherit;">
</span>
<li><span style="font-family: inherit;">The bottom line: email marketing creates results. With email marketing, you aren’t restricted to conventional advertising tactics. Emails allow you to communicate with readers, increase web traffic, customize content, and see direct results! </span></li>
<span style="font-family: inherit;">
</span>
<li><span style="font-family: inherit;">With all the different digital media forms out there, email is the best way to integrate all your marketing efforts. Rather than having distinct, non-cohesive messages between websites, in-person interactions, text messages, and social media sites, email marketing is a great tool for coordinating all your promotions and announcements</span></li>
</ol>
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<em><span style="font-family: inherit;">Author: Kayla Sfiligoj</span></em></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<em><span style="font-family: inherit;">Editor: Caitlin Durand</span></em></div>
Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-81754798215583324762013-02-08T15:00:00.000-05:002013-03-22T16:19:03.042-04:00SEO vs SEM<span style="font-family: inherit;">
They are two acronyms every marketer should know - SEO and
SEM. Search engine optimization and search engine marketing are both important
in their own right - but what exactly are they?</span><br />
<span style="font-family: inherit;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: inherit;">SEO: Search Engine Optimization is the act of optimizing your
website through key words and website development to boost your placement in
the search engine listings. <span style="mso-spacerun: yes;"> </span>Complex
algorithms determine and match the words people search for with the content on
websites. </span></div>
<span style="font-family: inherit;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: inherit;">SEM: Search Engine Marketing is the process of gaining
website traffic from search engines. While SEO is primarily organic and there
is very little that can be done to improve one’s standing, SEM encompasses the purchase
of website placement on a search engine’s pages. As an example, companies pay
for the ads at the top of, and on the right-hand side of, a Google search page.
Obviously, the higher the bid, the better the placement.</span></div>
<span style="font-family: inherit;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: inherit;">So what does this mean for you and your business? Email
marketing can be used as a key tool in driving traffic to your site and increasing
click-through rates on your links. This can, in turn, improve your placement
within the organic search section of a search engine. By understanding SEO and
SEM you can adapt your marketing efforts to include these supportive strategies!</span><a href="http://www.blogger.com/null" name="_GoBack"></a></div>
<span style="font-family: inherit;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<span style="font-family: inherit;">Happy Mailing! </span></div>
<span style="font-family: inherit;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: inherit;">Author: Kayla Sfiligoj</span></i></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: inherit;">Editor: Caitlin Durand<o:p></o:p></span></i></div>
<span style="font-family: inherit;">
</span>Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-77008498784903851602013-01-30T07:30:00.000-05:002013-03-22T16:18:06.369-04:00Building a Strong Email List<span style="font-family: inherit;">
The email subscriber is to an online business as the
returning customer is to brick and mortar stores. It can be a daunting and time
consuming task, but truly understanding your subscribers can lead to long-lasting
and profitable relationships. The following techniques can help you to get
started: </span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<u><span style="font-family: inherit;">Easy Opt-In<o:p></o:p></span></u></div>
<span style="font-family: inherit;">
Always propose a relationship with users past the initial
visit by giving them the option to join your email list. The email opt-in
option should be prevalent and easily accessible above the fold on all pages on
your site. Without scrolling all the way to the bottom of the homepage, a
visitor’s attention should be brought to the link to subscribe within the first
few seconds on a page. </span><br />
<span style="font-family: inherit;">
</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: inherit;">The ‘About Us’ page is also a very important location to
give visitors the opportunity to subscribe to your list. The quest by a user
for more information is a clue that the viewer is interested in your business
and is more likely to opt-in to receive your emails. </span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<u><span style="font-family: inherit;">Be Direct</span></u></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: inherit;">More often than not, when someone views your business site,
they are passively scanning through information. Amongst the plethora of
information an Internet user goes through, your call to action should be a
direct, indisputable statement. If you’re passively suggesting someone should
subscribe to your email listing, they may just as passively scroll past. A
strong and to the point call to action paired with a simple sign-up form (do
not requested to much information) can help to engage prospects. </span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<u><span style="font-family: inherit;">Quality </span></u></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: inherit;">After the initial signup, the subscribers cannot go
unnoticed – Contact via email should be immediate through a Welcome Email. It
is suggested you add some sort of offer, or opportunity to gain more info via
redirect links, in this email to influence purchase behavior and increase
customer loyalty. Following this Welcome Autoresponder, curriculum mailings
(drip campaigns) should be used to ensure that the user stays engaged. By
taking the time and giving the attention to deliver quality newsletters to your
subscribers, they will not only remain an active participant within your
business, but may also become an advocate for your brand. </span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: inherit;">Happy Mailing!</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: inherit;">Author: Kayla Sfiligoj<br />
Editor: Caitlin Durand<o:p></o:p></span></i></div>
<span style="font-family: inherit;">
</span>Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-36595453998813355702013-01-17T23:49:00.000-05:002013-01-22T16:56:32.770-05:00Email Marketing & the Mobile Revolution<span style="font-family: inherit;">Return Path, “the Global Leader in Email Intelligence” provides insight into email marketing programs based on data driven insight. Via extensive research and case studies Return Path provides valuable insight into email marketing importance and solutions in this digital age.</span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">A recent study conducted by the organization found that more individuals are now accessing emails through mobile devices than through a browser. Furthermore, “mobile open share has increased 300 percent since 2010 and shows no sign of slowing, with four out of 10 emails sent being read on a mobile device” -- Not only are consumers reading via mobile devices, they are sending almost half their emails through this platform as well.</span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">These findings are extremely important to consider while formulating your email marketing campaigns. As email marketing professionals it necessary to realize that these statistics directly affect our client strategies on a multitude of levels. Emails must be optimized to render across multiple devices, simplified for mobile devices ease, and culminated around “on the go” ideals.</span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">Check out the </span><a data-mce-href="http://blog.returnpath.com/blog/return-path-2/return-path-report-on-mobile-devices?goback=%2Egmr_2082962%2Egde_2082962_member_204282305" href="http://blog.returnpath.com/blog/return-path-2/return-path-report-on-mobile-devices?goback=%2Egmr_2082962%2Egde_2082962_member_204282305"><span style="font-family: inherit;">whole article here</span></a><span style="font-family: inherit;">…</span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">and as always, happy mailing from all of us here at KobeMail!</span><br />
<span style="font-family: inherit;"></span><br />
<i><span style="font-family: inherit;">Author & Editor: Caitlin Durand</span></i>Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-76641000942508972932013-01-02T11:15:00.000-05:002013-01-22T16:55:37.433-05:00Happy Holidays from Kobemail!<span style="mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">As the New Year begins we must all evaluate company progression in
2012 and develop a plan for productivity in 2013. Setting goals and attempting
to reach benchmarks is important in developing comprehensive marketing
strategies that help to capture your audience and produce visible results. <o:p></o:p></span></span><br />
<span style="font-family: inherit;">
<br /><span style="mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Now that the Holiday rush is over and the in-pour of requests has
slowed take time to evaluate your current email marketing position within the
marketing place. Email marketing is, and will continue to be statistically, one
of the most effective ways to reach your target and increase bottom line
results. <o:p></o:p></span></span><br />
<span style="mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /><span style="font-family: inherit;">Here at KobeMail we help to evaluate your needs, appeal to your target,
and increase your reach through extensive deliverability testing and results
analysis. If you, or someone you know, is looking to improve your email
campaigns this year please feel free to reach out and speak with one of our
highly trained Account Managers. </span></span><br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin: 1em 0px 0pt; mso-add-space: auto;">
<span style="font-family: inherit; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Wishing everyone prosperity and wellbeing in 2013!</span><span style="mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><em></em></span><br />
<span style="mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><em><br /></em><span style="font-family: inherit;">Caitlin Durand
</span></span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-layout-grid-align: none; tab-stops: .25in .5in .75in 1.0in 1.25in 1.5in 1.75in 2.0in 2.25in 2.5in 2.75in 3.0in 3.25in 3.5in 3.75in 4.0in 4.25in 4.5in 4.75in 5.0in 5.25in 5.5in 5.75in 6.0in 6.25in 6.5in 6.75in 7.0in 7.25in 7.5in 7.75in 8.0in;">
<span lang="EN" style="font-family: inherit; mso-ansi-language: EN; mso-bidi-font-family: "Segoe Print";">Account Manager,
Client Services</span><br />
<span style="font-family: inherit;">KobeMail - </span><a href="http://kobemail.com/"><span style="color: blue; font-family: inherit;">http://kobemail.com/</span></a><o:p></o:p></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin: 1em 0px 0pt; mso-add-space: auto;">
<o:p></o:p><br /></div>
Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-2446522984964371552012-12-24T10:37:00.000-05:002013-01-22T16:54:49.986-05:00KobeMails Most Helpful Tips from 2012 - Part 2<span style="font-family: inherit; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">As promised - Here are some more highlights and tips from the 2012
year here at Kobemail! </span><br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin: 1em 0px 0pt; mso-add-space: auto;">
<span style="font-family: inherit;"><span style="color: #333333; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><strong>Email Lists</strong></span><span style="color: #333333; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"></span></span><br />
<span style="font-family: inherit;"><span style="color: #333333; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">There are many ways to acquire a list, but how do
you make sure the emails you are receiving are good? While building your user
consumer base online it is important to consider sending a follow-up email to
confirm the user email address - a mailer generally refer to as a “double
opt-in” email confirmation. <a href="http://yasifur.blogspot.com/2012/10/the-power-of-double-opt-in-emails.html" target="_blank">Get more info about the benefit of double optins.</a></span></span></div>
<span style="color: #333333; font-family: inherit; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"></span><br />
<strong><span style="font-family: inherit;">BlackList</span></strong><br />
<span style="color: #333333; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">Blacklist can apply to links, IPs or domains that
are viewed with suspicion or disapproval. Disapproval comes from the amount of
complaint users have reported. </span><a href="http://yasifur.blogspot.com/2012/11/are-you-on-blacklist.html" target="_blank"><span style="font-family: inherit;">Learn how to find out if your on the dreaded Blacklist.</span></a></span><br />
<span style="color: #333333;"></span><span style="color: #333333; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"></span><br />
<span style="color: #333333; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;"><strong>Standing Out</strong></span></span><br />
<span style="color: #333333; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">First Impressions are everything! In email marketing
you have just few seconds to grab reader’s attention and make them interested
in the products or services you are offering them. </span><a href="http://yasifur.blogspot.com/2012/11/first-impressions-are-everything.html" target="_blank"><span style="font-family: inherit;">Ways to get their attention here. </span></a></span><br />
<span style="color: #333333; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><br /><strong><span style="font-family: inherit;">Optimization</span></strong></span><br />
<span style="color: #333333; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">HTML Creative Optimization can be difficult. We’re
here to help! Get tips on how to optimize your HTML creatives so they look the
same in all email carriers and </span><a href="http://yasifur.blogspot.com/2012/12/html-creative-optimization-tips.html" target="_blank"><span style="font-family: inherit;">get delivered successfully each time.<o:p></o:p></span></a></span><br />
<span style="font-family: inherit;"></span><br />
<span style="color: black; font-family: inherit; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Happy Holidays and as always Happy Mailing!</span><br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin: 1em 0px 0pt; mso-add-space: auto;">
<i style="mso-bidi-font-style: normal;"><span style="mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">Author: Various<br />
Editor: Caitlin Durand<o:p></o:p></span></span></i></div>
Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-24854873138093920582012-12-17T12:51:00.000-05:002013-01-22T16:53:24.389-05:00KobeMails Most Helpful Tips from 2012 – Part 1<span style="mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">What better way to end the year but with a helpful reminder of our
biggest tips from 2012. Have a look at these various blurbs from previous blogs
and feel free to check out all of our posts here. <o:p></o:p></span></span><br />
<span style="font-family: inherit;"></span><br />
<strong><span style="font-family: inherit;">Re-Engagement</span></strong><br />
<span style="color: black; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">Mailing to users who haven’t engaged could be
important to converting them back in. These users can still be valuable to you
if you can think of ways to re-engage them. Separate these users from your
engaging users and send a specific message to them to help get them engaged
again. </span><a href="http://yasifur.blogspot.com/2012/08/re-engagement.html" target="_blank"><span style="font-family: inherit;">Learn more.</span></a></span><br />
<span style="color: black; font-family: inherit; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"></span><br />
<strong><span style="font-family: inherit;">Gmail Filtering</span></strong><br />
<span style="color: black; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">Gmails complex filtering system uses a multiple tier
system based on pattern analysis, virus/phishing detection, and most
importantly user preference analytics to ensure that spam stays out of the
inbox. </span><a href="http://yasifur.blogspot.com/2012/08/avoiding-gmail-spam-placement.html" target="_blank"><span style="font-family: inherit;">Find out what you can do to help pass Gmail filters.</span></a></span><br />
<span style="color: black; font-family: inherit; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"></span><br />
<strong><span style="font-family: inherit;">Deliverability</span></strong><br />
<span style="color: black; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">Here at Kobemail, deliverabilty is our number one
priority. </span><a href="http://yasifur.blogspot.com/2012/09/here-at-kobemail-deliverabilty-is-our.html" target="_blank"><span style="font-family: inherit;">Check out some elements of email messaging</span></a><span style="font-family: inherit;"> that can cause blocks on
ISP’s and ultimately effect the outcome of your email marketing campaigns.<o:p></o:p></span></span><br />
<span style="color: #333333; font-family: inherit; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"></span><br />
<strong><span style="font-family: inherit;">Scheduling</span></strong><br />
<span style="color: #333333; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">Reaching a vast market, which spans across multiple
time zones, can be a difficult task. The Its important to collect information
regarding how to best target recipients in and outside the country in the most
effective manner to get the best possible results. </span><a href="http://yasifur.blogspot.com/2012/10/take-time-to-schedule-properly.html" target="_blank"><span style="font-family: inherit;">Learn more.</span></a></span><br />
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin: 1em 0px 0pt; mso-add-space: auto;">
<span style="font-family: inherit; mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Check out our website and keep us in mind if you’re looking to
outsource for your email marketing needs. Stay tuned for “Part 2” of Helpful tips
next week. Happy Holidays everyone!</span></div>
<div class="MsoNormalCxSpMiddle" style="line-height: normal; margin: 1em 0px 0pt; mso-add-space: auto;">
<i style="mso-bidi-font-style: normal;"><span style="mso-ascii-theme-font: major-latin; mso-bidi-theme-font: major-latin; mso-hansi-theme-font: major-latin;"><span style="font-family: inherit;">Author: Various<br />
Editor: Caitlin Durand<o:p></o:p></span></span></i></div>
Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-12611973300326382982012-12-10T16:57:00.000-05:002013-01-22T16:54:09.421-05:00Content Marketing Basics, Benefits, Blunders<span style="font-family: inherit;">Just today I stumbled upon an interesting article that gave five prime examples of disciplined, creative, and effective content marketing developed within the recent past. As email marketers we are still, at the core, marketers. Although we work within one niche area of the field we must stay up to date with trends and techniques in the marketplace, across the entire spectrum, to execute successful marketing campaigns. </span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">So, to brush up on your content marketing basics, benefits, and blunders check out some of the interesting info below. </span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;"><strong>What is Content Marketing?</strong> </span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;">A marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.</span><br />
<span style="font-family: inherit;"></span><br />
<a href="http://contentmarketinginstitute.com/what-is-content-marketing/" target="_blank"><span style="font-family: inherit;">Read More</span></a><br />
<span style="font-family: inherit;"></span><br />
<strong><span style="font-family: inherit;">What’s the Challenge?</span></strong><br />
<strong><span style="font-family: inherit;"></span></strong><br />
<span style="font-family: inherit;">Successful Content Marketing can be difficult to create and sustain for a multitude of reasons. The most commonly heard reasons tend to be: It takes a lot of time and energy and it’s difficult to break through the noise and engage users. Perhaps taking a look at the below companies, that have proven themselves as breakthrough leaders in the content marketing field, will help you to enhance your own marketing endeavors.</span><br />
<div>
<strong><span style="font-family: inherit;"></span></strong> </div>
<span style="font-family: inherit;">
</span><strong><div>
<span style="font-family: inherit;">Who Does It Best?</span></div>
<span style="font-family: inherit;">
</span></strong><ul><span style="font-family: inherit;">
</span>
<li><span style="font-family: inherit;">Virgin Mobile via VM Live, a social newsroom that features daily content on new music, apps, etc and can be shared across various social media outlets</span></li>
<span style="font-family: inherit;">
</span>
<li><span style="font-family: inherit;">American Express Unstaged live streams concerts by some of the biggest names in music</span></li>
<span style="font-family: inherit;">
</span>
<li><span style="font-family: inherit;">Marriot hotel programs that allow guest to explore the area around which they will be staying in terms of food, drink, films, art, and much more </span></li>
<span style="font-family: inherit;">
</span>
<li><span style="font-family: inherit;">L’Oreal Garnier Fructis and Rolling Stone who have joined forces to explore beauty within the music industry for up and coming artists</span></li>
<span style="font-family: inherit;">
</span>
<li><span style="font-family: inherit;">Vanguard who recently launched a campaign called “Vanguard at the Movies” which spoofed classic movie genres of horror, drama and suspense to convey what using Vanguard doesn’t feel like.</span></li>
<span style="font-family: inherit;">
</span></ul>
<a href="http://www.forbes.com/sites/marketshare/2012/11/27/5-big-brands-confirm-that-content-marketing-is-the-key-to-your-consumer/" target="_blank"><span style="font-family: inherit;">Read More</span></a><br />
<span style="font-family: inherit;"></span><br />
<strong><span style="font-family: inherit;">Happy Holidays from the KobeMail Team!</span></strong><br />
<span style="font-family: inherit;"></span><br />
<em><span style="font-family: inherit;">Author & Editor: Caitlin Durand</span></em><br />
<div>
<span style="font-family: inherit;"></span> </div>
<div>
<span style="font-family: inherit;"> </span></div>
Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com1tag:blogger.com,1999:blog-6012510829838589882.post-27421536009500439412012-12-06T11:00:00.000-05:002013-01-22T16:55:16.495-05:00Non-responsive Users <div style="font-family: inherit;">
<span style="font-family: inherit;">
</span><span style="color: #333333; font-family: inherit;">Responsiveness of email recipients varies from mailing form
mailing and client to client for various reasons. The type of mailer you’re
sending out, the quality of the content, presentation of redirect links, the
acquisition of your list, etc, etc.</span></div>
<div style="font-family: inherit; line-height: 14.25pt; word-spacing: 0px;">
<span style="color: #333333; font-family: inherit;">Before you
think of removing non-responsive users from your list consider these ways to
get these users engaged:</span></div>
<ol start="1" style="font-family: inherit; word-spacing: 0px;" type="1"><span style="font-family: inherit;">
</span>
<li class="MsoNormal" style="color: #333333; line-height: 14.25pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: inherit;">Offer an incentive.
You may want to offer them a special incentive to get them to engage
again. By encouraging sign-up or purchase that is rewarded with a special
offer you may see users become responsive and willing to open and click
through mailers.</span></li>
<span style="font-family: inherit;">
</span>
<li class="MsoNormal" style="color: #333333; line-height: 14.25pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: inherit;">Target these users
with a special campaign. These users may not need (or want) frequent
emails sent to them so try something a bit more specific. Use different
header information and non-conventional subject lines to grab attention
and encourage responses.</span></li>
<span style="font-family: inherit;">
</span>
<li class="MsoNormal" style="color: #333333; line-height: 14.25pt; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; tab-stops: list .5in;"><span style="font-family: inherit;">Ask for feedback.
Still having a hard time waking these users up? There is no harm in asking
them why. Potential customers appreciate having their voice heard. By
asking “what can we do for you” the customer will feel more inclined to
answer on a personal level.</span></li>
<span style="font-family: inherit;">
</span></ol>
<div style="font-family: inherit; line-height: 14.25pt; word-spacing: 0px;">
<span style="color: #333333; font-family: inherit;">List
growth and continued responsiveness of your database users is an uphill battle.
The most important thing to remember is that by testing new things, showing the
recipient your paying attention, and even giving them some sort of incentive
you may just win them over yet!</span></div>
<div style="font-family: inherit; line-height: 14.25pt; word-spacing: 0px;">
<span style="font-family: inherit;"></span><br /></div>
<div style="font-family: inherit; line-height: 14.25pt; word-spacing: 0px;">
<i style="font-family: inherit;"><span style="color: #333333; font-family: inherit;">Author:
Amarilys Rivera<br />
Editor: Caitlin Durand</span></i><span style="color: #333333;"></span></div>
<span style="font-family: inherit;">
</span>Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com1tag:blogger.com,1999:blog-6012510829838589882.post-35386156792102925302012-12-04T17:36:00.001-05:002012-12-04T17:36:58.609-05:00Best times to Tweet<br />
<span style="font-family: inherit;">Recently we posted a blog that gave the best time to send email campaigns. Since social media is one strategy that we encourage our clients to use in an attempt to build a strong user base, we thought it would be useful for you to know the best time to tweet. </span><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">According to Kissmetrics.com the best time to tweet is at 5pm EST as nearly 50% of the population is in the Eastern Time Zone followed by about 33% in the Central Time Zone. The best days during the week to tweet are midweek and weekends. Ideally you should send about 1-4 tweets per hour to achieve a higher click through rate. </span><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">Take a look at this infographic to get even more info!</span><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;"><em>Author: Adeline Zeledon</em></span><br />
<span style="font-family: inherit;"><em>Editor: Caitlin Durand </em></span><br />
<br />Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-33533438543961817952012-12-04T17:35:00.004-05:002012-12-04T17:37:16.965-05:00HTML Creative Optimization Tips<br />
<span style="font-family: inherit;">In the past we have written few blogs that gives tips on how to optimize your HTML creatives so they look the same in all email carriers and get delivered successfully each time. Today I would like to focus on few HTML coding and rendering issues that our clients have recently experienced. </span><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">The following issues can be avoided by following the few steps mentioned below:</span><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">• The usage of background images in email creatives is still popular, but it is often forgotten that background images are still not supported by Outlook. Try using images surrounded by background colors to achieve the same effect without losing your rendering ability across all ISP’s.</span><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">• Adding images and nested tables can cause gaps or breaks in the creative that are seen to the recipient as white space. One solution that has worked for us is using the style=”display:block” in the image source code to ensure that images and tables stay tight together.</span><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">• Want to avoid seeing a blue line around the images? Add border=”0” in the image source. Its that simple </span><span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">• PNG images don’t render properly across all platforms. Make sure to convert to a commonly accepted format – .gif or .jpg. </span><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">• Last but not the least, be careful about the usage of fonts. The commonly used fonts like - Arial, Verdana, Georgia, Times New Roman, Tahoma, Trebuchet – are the only ones that are supported by all ISP’s. If you can’t have a fancy font, simply find another way to make your email pop.</span><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">I hope the suggestions I have made above will help you in your email optimization endeavors. If you need further assistance feel free to contact us and make us a part of your email marketing team!</span><br />
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;"><em>Author: Roopal Rawani</em></span><br />
<span style="font-family: inherit;"><em>Editor: Caitlin Durand</em></span><br />
<br />
<br />
<br />Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-44389532240656099822012-12-04T17:34:00.002-05:002012-12-04T17:34:27.450-05:00Inbox Deliverability<span style="font-family: inherit;">A while back (November of 2010 actually – Yikes!) a colleague of mine wrote a blog entitled “Deliverability – Are You Getting into the Inbox?” Recently, as I was skimming through past blogs I came across this piece and wanted to re-post and reiterate some points. These fundamentals of email marketing will simply never become outdated…and although they may seem elementary it never hurts to brush up on the basics. </span><br />
<span style="font-family: inherit;"></span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Don’t forget these few simple facts mentioned in the blog that will help to improve your overall email deliverability: </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">- Ensure your emails are authenticated</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">- Use an opt-in process to practice permission based sending</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">- Cleanse your list of hard bounces properly and on a regular basis</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">- Use welcome emails to engage your users and build reputation</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">- Incorporate relevant content that enhances mailer quality </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Check out the past post for more details. </span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;"><em>Author & Editor: Caitlin Durand</em></span><br />
<br />
<br />
<br />
<br />
<br />
<br />
<br />
Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-77370327526983151642012-11-29T17:51:00.002-05:002012-11-29T18:00:10.217-05:00Can Spam Act v. CASL<span style="font-family: inherit;">The Can Spam Act and the Canadian Anti-Spam Law (CASL) are
two pieces of legislation that should be known by email marketers and are
important to consider throughout all email marketing endeavors.</span><br />
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">There are similarities and differences between these two
acts. The major difference between the
two would be that the Can Spam Act states that the email needs to have an
opt-out option where as the CASL not only needs to have an opt-out option but
users need to have opted in exclusively to these emails. In contrast, Can Spam Act allow email
marketers to send to lists that have been purchased while regulating these
emails in an attempt to build reputation and stay off the blacklist. [You can
check out my previous blog on How to Stay off the Blacklist to get pointers on
what to include in your email. (http://kobemail.wordpress.com/2011/07/)]</span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">The CASL does not regulate bulk mailings in fact they
prohibit commercial email altogether. Users must opt in exclusively to receive
emails, otherwise they can not be emailed to by any marketer at any time. This does not just apply to emails but to
text and social media outlets as well. </span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">As you can see, CASL in general is stricter than the Can
Spam Act. If you are going to send emails outside of the United States knowing
the regulations and laws is vital to abide by the proper regulations to avoid
any fines. </span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<i><span style="font-family: inherit;">Author: Amarilys
Rivera<br />
Editor: Caitlin Durand</span><o:p></o:p></i></div>
Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-78125540070990318102012-11-29T15:01:00.000-05:002012-11-29T18:03:14.430-05:00Blogging + Keywords<br />
<div class="MsoNormal">
<span style="font-family: inherit;">Typically search engines, like Google, Bing, and Yahoo can
be responsible for generating more traffic to your blog. These tools rate key
words on popularity and relevance to filter their search results and provide
users with the most relevant data. That being said, you must consider keywords
when firing up your blog to get the best search engine results. A useful tool
that is easily available is Google AdWords which gives you an idea on what
words to use. </span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">The way Google AdWords works is that is filters a key word
or phrase you type into it and gives you the amount of users searching this
term or ones similar. With these results you are able to make more informative
decisions on what words you will include within your article. Be sure that the
words you are using are not of double meaning. This can throw off the entire
user’s search. Also, remember that if you are using images within your blog
name the “Alt” with key words that you are using. </span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">Although key words are important, don’t compromise the
creativity of your blog as this is what will engage the user. Find ways insert
these key words you want to use but maintain a flow of engaging content. </span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<i><span style="font-family: inherit;">Author: Adeline
Zeledon<br />
Editor: Caitlin Durand</span><o:p></o:p></i></div>
Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-44026599808342594412012-11-28T12:30:00.000-05:002012-11-28T12:30:00.564-05:00Don't Forget About Your "On the Go" Users
<span style="font-family: Calibri;">The number of users viewing email on their smartphones and
tablet devices is on the rise. Not only must we account for these users in
regards to campaign rendering, we must also consider other content elements to
determine how to increase click through rates and ultimate conversions. </span><br />
<br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">According to recent statistics, conversions for tablet users
tend to be much higher than on other devices. Why would this be? It seems that
these users tend to have higher income (allowing them to purchase cutting edge
technologies) and are therefore not as sensitive to pricing. <span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Here are a few ways to better target these users: </span></div>
<div class="MsoListParagraphCxSpFirst" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: Calibri;">Make sure emails render properly across all
platforms</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: Calibri;">Format content so that there is a strong call to
action present on the fist visible screen</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: Calibri;">Use small images that don’t take long to
download</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: Calibri;">Do not use animation that may slow opening of a message
or not render</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: Calibri;">Keep it short and sweet. Remember – a Tablet
screen isn’t as large as your computer screen</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: Calibri;">Use contrasting colors that allow deals and
important content to “pop” </span></div>
<div class="MsoListParagraphCxSpLast" style="margin: 0in 0in 10pt 0.5in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><span style="font-family: Calibri;">Make redirects easy to find to help increase
conversion rates. </span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<i style="mso-bidi-font-style: normal;"><span style="font-family: Calibri;">Author: Amarilys
Rivera<br />
Editor: Caitlin Durand<o:p></o:p></span></i></div>
Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-41357021199027847492012-11-27T17:42:00.000-05:002012-11-27T17:42:25.851-05:00A Few Things Cyber Monday Taught UsThe world of commerce is every changing – a statement made obvious by the fact that in the wake of Black Friday a new era has been dawned, and that era is: Cyber Monday. Think about it – it’s wonderful….No need to leave the house (or even get out of your pajamas), you don’t have to rush out on your lunch break and fight over deals while work looms in the background, and best of all NO LINES! <br />
<br />It’s more than obvious why, with the progression of technology, customers have taken to the interwebs during the holiday season. As retailers & email marketers it’s important that we target these people the best we can to increase holiday sales. Here a few things cyber Monday, and internet retail altogether, have taught us in regards to email marketing: <br />
<br />
1) Announce your deals in advance – Building hype for your deals ahead of time is a great way to increase sales. It allows recipients to prepare for upcoming purchases and gets them excited for anticipatory savings. <br />
<br />2) Make sure everything is working properly – I know what you’re thinking, “duh, isn’t that obvious?” and honestly, it still needs to be said. Emails made on a whim that haven’t been tested properly (esp. across mobile and tablet devices) can cause you to miss out on a ton of good business.<br />
<br />3) Just because Monday is over doesn’t mean your deals have to be – Using the old “We’re extending out offer” trick can work wonders during the holiday season. Send a follow up email sometime in December announcing that the great deal can be redeemed for a limited time.<br />
<br />
Happy Holidays from the Kobemail Team!<br />
<em></em><br />
<em>Author & Editor: Caitlin Durand</em><br />
<br />Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0tag:blogger.com,1999:blog-6012510829838589882.post-6889073933222659122012-11-26T09:43:00.000-05:002012-11-27T17:43:48.438-05:003 Ways to Improve the Impact of Your Emails
Hello readers! Hope everyone had a relaxing holiday weekend! I’ve got a short one for you today – the below are a few simple ways to help enhance your email campaigns. Sometimes the oldies are the goodies….<br />
<br />
Make Sentences Brief – Recipients don’t want to sift through tons and tons of content to locate the “what’s in it for me” part of your email. Keep sentences brief and simplistic to appeal to your entire target audience. Make calls to action obvious and actionable so that the user can do the least amount of work with the best return.<br />
<br />
Use Simple HTML Coding – to ensure that your mailings render properly across multiple ISP’s and various viewing devices use the most simplistic coding and format possible. Avoid extraneous tables, images, etc and keep it clean. Avoiding overuse of styles and keeping the formats simple is the best practice to ensure proper viewing by recipients.<br />
<br />
Test, Test, Test – I know we say it again and again, but until you conduct intensive testing on your email marketing campaigns you’ll never know what works and what doesn’t. Try subject line testing to determine what helps you get a lift in opens, send at different times of the day and on different days of the week, and even play around with the offer within your mailings. Analysis of the data post send can bring up patterns that will help you optimize campaigns in the future.<br />
<br />
Happy Mailing!<br />
<br />
<em>Author & Editor: Caitlin Durand</em><br />
<br />Yasifur Rahman - KobeMailhttp://www.blogger.com/profile/15185581411836643924noreply@blogger.com0