Monday, April 4, 2011

Affiliate Marketing: How it Works

What exactly is affiliate marketing? What are the pros and cons and how does it affect you as email marketers? Allow this passage to help clarify the details of affiliate marketing.

Affiliate marketing is a practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Reward sites or contest sites would be a good example of this.

The industry of affiliate marketing has four main aspects: the merchant (better known as the retailer or brand), the network, the publisher (better known as the affiliate), and the customer.

Affiliate marketing can overlap different forms of advertising, including SEO, display advertising, and of course, email marketing.

The main goal of affiliate marketing is to drive traffic from one website to another. This being said, affiliates play a significant role in email marketers’ strategies.

Affiliate marketing refers prospective clients to a specific service provider when the client is most interested in the provider’s service. This online marketing channel is of great advantage to advertiser service providers because they are only asked to pay after the prospective client is introduced to them. For firms looking to stay consistently profitable and in front of the shifting client base, connecting with the right consumers through an affiliate network is a low-risk investment worth considering.

To find out more about affiliate marketing, or to learn where you can connect with an affiliate, reach out to us through the comment section below or shoot us an email at

Happy mailing!

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