SEO: Search Engine Optimization is the act of optimizing your
website through key words and website development to boost your placement in
the search engine listings. Complex
algorithms determine and match the words people search for with the content on
websites.
SEM: Search Engine Marketing is the process of gaining
website traffic from search engines. While SEO is primarily organic and there
is very little that can be done to improve one’s standing, SEM encompasses the purchase
of website placement on a search engine’s pages. As an example, companies pay
for the ads at the top of, and on the right-hand side of, a Google search page.
Obviously, the higher the bid, the better the placement.
So what does this mean for you and your business? Email
marketing can be used as a key tool in driving traffic to your site and increasing
click-through rates on your links. This can, in turn, improve your placement
within the organic search section of a search engine. By understanding SEO and
SEM you can adapt your marketing efforts to include these supportive strategies!
Happy Mailing!
Author: Kayla Sfiligoj
Editor: Caitlin Durand
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