Return Path, “the Global Leader in Email Intelligence” provides insight into email marketing programs based on data driven insight. Via extensive research and case studies Return Path provides valuable insight into email marketing importance and solutions in this digital age.
A recent study conducted by the organization found that more individuals are now accessing emails through mobile devices than through a browser. Furthermore, “mobile open share has increased 300 percent since 2010 and shows no sign of slowing, with four out of 10 emails sent being read on a mobile device” -- Not only are consumers reading via mobile devices, they are sending almost half their emails through this platform as well.
These findings are extremely important to consider while formulating your email marketing campaigns. As email marketing professionals it necessary to realize that these statistics directly affect our client strategies on a multitude of levels. Emails must be optimized to render across multiple devices, simplified for mobile devices ease, and culminated around “on the go” ideals.
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and as always, happy mailing from all of us here at KobeMail!
Author & Editor: Caitlin Durand