Sunday, October 18, 2009

Gmail Spam Messages

Have you ever noticed that when an email hits the Spam folder in your Gmail Account a little message pop’s up at the top? Have you ever taken the time to actual read it? I was surprised to find that these messages, which at first glance look pretty much the same, all mean different things. Each of the 8 reasons below that Gmail provides recipients can be simply categorized and that could be the key for improving your Gmail deliverability. Check them out.

CAUSE 1: Reputation Problems
Be careful with this message. Many people marked similar messages as spam.
Why is this message in Spam? We’ve found that lots of messages from a
re spam.
Among other factors, proper and continuous cleansing of your database is necessary to avoid reputation issues.

CAUSE 2: Authentication Problems
This message was likely forged and did not originate from your account.
This message may not have been sent by:
It is important to check your email authentication settings as they may not be properly set up.

CAUSE 3: Content Problems
Why is this message in Spam? It’s similar to messages that were detected by our spam filters.
Why is this message in Spam? It contains content that’s typically used in spam messages.
Make sure emails maintain a 60/40 text to image ratio, eliminate words that may get noticed by spam filters such as “cash,” and make sure content is valuable and relatable to recipients.

CAUSE 4: Serious Content Problems
Be careful with this message. It might contain a virus or a malicious link.
Be careful with this message. Similar messages were used to steal people’s personal information. Unless you trust the sender, don’t click links or reply with personal information.
If you see one of these messages, immediate action is required. Generally these messages will be seen as a result of a phishing scam – its important to handle promptly.


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