Monday, June 13, 2011

Increasing Click-Through Rates Using Strong Call to Action

“As a command, “click here” is beautiful in its simplicity, but falls far short as a call to action – the trigger to launch the customer on the complicated path to conversion – because it doesn’t tell your email readers what you really want them to do.”

Millions of people use search engines daily and every one of those individuals are inundated with organic search listings and the same boring display ads. How do you set your emails apart from the rest for an increased click through rate and conversion?

An effective call to action in your email subject lines and ad text can bring substantial gains in CTR. To get the best results, you have to make clear exactly what you want your readers to do, giving a direct order with direct instructions. Using clear and obvious action words will help the recipient to understand not just where to click through, but why they should and what they can expect in the email.


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Take your ad-writing skills to the next level! It is so important to master the skill of utilizing strong calls to action in your ads.

Author: Rebecca Allas
Editor: Yasifur Rahman

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