In-house
Cost – The cost of your emails can be cut
since you are no longer being charge for the amount of emails that you are
sending. You may also be saving if you decide to send emails yourself without
the help of another employee.
Control – You are the only one managing your list, scheduling and email
design. This gives you the flexibility
in making any changes you feel are need instead of submitting it for someone
else to handle on their schedule.
Security – there is no longer a fear of sharing
user information that is sensitive. With a proper security system you can be
protected from potential hackers.
Outsourced
Expertise – The individuals employed by a
company that is in the business of sending emails with have backgrounds and
expertise across multiple aspects of sending emails. They are there to assist
you in deliverability, rendering, scheduling, list management, email CAN-Spam
laws and even creative layout.
Time - Effective email strategies take time
to plan, test and deploy. Having an outsourced team can help shorten the time
it would take to send out a campaign.
Reporting – Being able to see the results and
compare what tactics worked best can be the biggest assets that outsourcing can
provide. Your providers can also be
helpful in providing recommendations based on what they have seen other work
for other clients.
All and all choosing to send emails in house or outsource of
email depends on a number of factors and is simply determined by your company’s
individual needs. If you are considering using an outside source we are here to
help - visit us at www.kobemail.com
Author: Adeline Zeledon
Editor: Caitlin Durand
Editor: Caitlin Durand
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