Blogging + Keywords

Typically search engines, like Google, Bing, and Yahoo can be responsible for generating more traffic to your blog. These tools rate key words on popularity and relevance to filter their search results and provide users with the most relevant data. That being said, you must consider keywords when firing up your blog to get the best search engine results. A useful tool that is easily available is Google AdWords which gives you an idea on what words to use.

The way Google AdWords works is that is filters a key word or phrase you type into it and gives you the amount of users searching this term or ones similar. With these results you are able to make more informative decisions on what words you will include within your article. Be sure that the words you are using are not of double meaning. This can throw off the entire user’s search. Also, remember that if you are using images within your blog name the “Alt” with key words that you are using.

Although key words are important, don’t compromise the creativity of your blog as this is what will engage the user. Find ways insert these key words you want to use but maintain a flow of engaging content. 

Author: Adeline Zeledon
Editor: Caitlin Durand