Increasing Click Through Rates

Follow these tricks to obtain more clicks for your e-mail:

More Links
You can use the obvious linking of call-to-actions such as “Click Here” but try linking your words within your article or pitch. You might find that people will respond better to more links.

Link Your Headlines
If you write a newsletter and you’ve got headlines for your articles, try linking the entire headline. If you sell a product link the product name.

Link Your Images
People are used to being taken somewhere when they click on an image. If you’ve got an image that relates to your product or cause, link it!

Include a Table of Contents
Let people get to the content they want to see fast by using anchor tags in your table of contents at the top of your email. Make sure to implement anchor tags properly as programs like Outlook 2007 have strict specifications for proper anchoring.

Tease Your Recipients
Include half the story in your email and link off to the other half. Make sure in your link you tell them there is more to read. A good suggestion might be “Finish reading this fantastic article…” or something of that nature. Then on the page you direct them to, you can include offers that relate to your content.

Link Your Offer
 If you’ve discounted a product make sure you link either the text or the image you use.

Use a Free Gift as Incentive
Give a free gift with purchase or donation, but only tell them what it is if they click on the link. Then you’ve got more real estate on the page to tell your story.

Link to a Customer Video
Perhaps you’ve got a customer who made a video about your business. Why not link to it in your emails? Nothing sells you better than one of your customers plus your customer will tell all of his friends about it.

Personalize Your Links
If you’ve got a special offer, why not try including your recipients name in the link. “John, click here for your special discount” or “Stanley, click here to learn more about how you can save the Bay.”

Happy Mailing!

Author: Michelle Chan
Editor: Caitlin Durand