1.
Identify Your Goal
Regardless of the purpose of an email message, whether it’s
to make a sale or provide useful information to users, the desired outcome is
to persuade the user to take action. To make this end result a reality you want
your message and call-to-action to be clear before you start work on your
email. First ask yourself - what is the purpose of this email? Having a clear
and achievable goal in mind will help ensure the content of your email will
benefit your bottom line.
2. Plan Execution
Now that you’ve identified your goal you need to plan the
best way to format your email to accomplish said goal. Keep the following items
in mind:
- It is
important to place a clear call to action above the fold line of the email
- A
prominent company logo must be present to identify yourself as a reputable sender
- The
layout of your content should allow for easy navigation
- All Iinks
should redirect to the proper location and be tracked for data result purposes
3. Send Promptly and Properly
The goal has been identified, the email itself has been
formatted, now it’s time to send. While sending make sure to keep in mind time
zones and the particular location of mail recipients and consider what day of
the week it is.
These may seem like 3 simple priorities when formulating an
email but you would be surprised at how easily they can get lost in the mix.
Identify, plan, send. As usual, our team is here if you should have any
questions!
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