A very interesting article by Gavin O'Malley @ Media Post. Talks about how Direct Mail is on the verge of doom and budgets being redirected to online email efforts. According to the article ... "Borrell credits the rise of coupons online with the demise of direct mail"
You can read the complete article @ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106491
Happy Emailing ....
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