Emails a 2 Billion Dollar Industry by 2013 ... Sweet!

A very interesting article by Gavin O'Malley @ Media Post. Talks about how Direct Mail is on the verge of doom and budgets being redirected to online email efforts. According to the article ... "Borrell credits the rise of coupons online with the demise of direct mail"

You can read the complete article @ http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=106491

Happy Emailing ....

Outlook 2007 Rendering Issue

Over the past year most of our clients using Outlook 2003 have upgraded to Outlook 2007 as their email client. Various rendering issues have Creatives that had previously looked perfect on all ISPs and Oulook 2003 now look completely different/broken when tested. This post will be an on going post of any issues that arise with rendering in Outolook 2007. What has changed? ...

Background Images – Background image no longer render in Outlook 2007. Although background colors still work.

Background Colors - Simple table background colors render. Complications occur and renders incorrectly when nested tables are used.

Font Styles has to be defined in each table - If you want the correct font to display make sure you that you have it defined within content table inline styles. Otherwise it will automatically default to "Times New Roman".

No flash or animated gif's - We never advised using Flash in your creatives but now animated gifs are out too...

CSS floats and positions a no no - Do not use them if you want your creative to render correctly on Outlook 2007. Use tables instead

To be continued...

Revival of the Blog...

I have been meaning to update the blog on a more regular basis but higher level priorities has been taking precedence. Apologies to all readers for such a long silence (close to year and a half to be exact).

It has been a strong 2008 for KobeMail which has taken up much of my time in development and building strategic relationships. I look forward to posting on a much more regular basis.